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Maria Gurova

YouTube's Grand Plan to Make VR Accessible to Everybody | WIRED - 0 views

www.wired.com/...tube-360-virtual-reality-video

Technology Social entertainment youtube VR Advanced Content Monetisation Impactful Communication Economy Immersive Experience Immersive Entertainment accessibility content maker movement Market

shared by Maria Gurova on 09 Nov 15 - No Cached
  • Today, YouTube is unveiling 360-degree virtual reality videos and a virtual movie theater for all YouTube videos, available to anyone with a Google Cardboard headset. The goal is to “democratize virtual reality” and “bring VR to everybody
  • social network is now seeing 8 billion daily video views. Facebook itself recently debuted 360 video. And the social networking giant owns Oculus,
  • But Facebook, its biggest competitor, is rapidly encroaching on YouTube’s turf.
  • ...4 more annotations...
  • expects that library of content to grow “very rapidly,” especially as the company works with YouTube creators to get more VR content up on the platform
  • According to Variety, these YouTube stars are even more influential among US teens than Hollywood celebrities.
  • The one stumbling block is that not that many people have the equipment to experience VR. Google says some 1 million folks already own the Cardboard viewer
  • it’s convenient that the company is launching these virtual reality features right before The New York Times ships 1.3 million Google Cardboard sets this weekend, as it debuts its new VR documentary, “The Displaced.”
Maria Gurova

Facebook will give video makers a cut - 0 views

www.cnbc.com/...l-give-video-makers-a-cut.html

Technology Facebook video content Immersive Entertainment Social Media content consumption content snacking micro-moments news platforms UGC Maker Movement

shared by Maria Gurova on 01 Dec 15 - No Cached
  • "There's a certain class of content which is only going to come onto Facebook if there's a good way to compensate content owners for that,"
  • "We've recently rolled out the business model for this. We'll give a revenue share on a portion of the views to content owners
  • To grasp the scope of change unraveling in content creation, which is increasingly fragmented, consider all the mobile apps on your smartphone.
  • ...10 more annotations...
  • Studies consistently show users thumb through only a handful of apps on a regular basis
  • This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.
  • Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.
  • Professional content already is splintered across content creators and technology platforms
  • Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,
  • Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.
  • Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic
  • For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic
  • Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.
  • Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.
  • Maria Gurova on 01 Dec 15
     
    social media is rapidly moving towards serving as a one-stop destination for all consumer media needs 
Maria Gurova

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys | TechC... - 0 views

techcrunch.com/...-lets-kids-make-their-own-toys

Technology Play learning creativity 3D Printer made by me maker movement customization personalization toys Physical vs Digital UGC play pattern transformation of play accessibility affordability

shared by Maria Gurova on 16 Feb 16 - No Cached
  • Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home
  • While there are affordably priced 3D printers available today, the software that works with them can sometimes have a learning curve that can hinder adoption. With the new application, live now on iOS and Android, the goal was to make it easy enough for anyone to design their own toys – even younger children
  • The idea isn’t just to print an object and be done, however – instead, kids will print parts that can be assembled to form larger creations, like dolls, robots, dinosaurs, scorpions, skeletons, bracelets or necklaces, for example
  • ...1 more annotation...
  • This process can take anywhere from 30 minutes for a small item, up to overnight (e.g. 6 6 to 8 hours) for a larger toy
  • Maria Gurova on 16 Feb 16
     
    Mattel presented a new affordable toy that allows kids to build their own toys at home using a kids-friendly app that is easy to use for a novice and a home 3D printer. The spread of this technology might put pressure on the traditional toy market and create opportunity for IPs owners to allow kids interact with their favorite franchise in the whole new way
Maria Gurova

Trunk Club Would Like You To Dress Better, Increase Your "Style Aptitude," Have More Se... - 1 views

www.fastcompany.com/...r-style-aptitude-have-more-sex

personalisation customization on demand DCP clothing Social social networks wardrobe management maker movement Economy e-commerce

shared by Maria Gurova on 01 Jul 16 - No Cached
  • ay you’re a time-starved man with a hankering to dress better. Just sign up on Trunk Club, one of whose style experts will call or email you shortly after to talk about your vision for your wardrobe. A few days later, a bemused FedEx employee shows up at your door bearing a trademark "trunk" (made of cardboard), which contains 10 or so items of clothing.
  • Finding someone who knows style is less important than finding someone who understands sales and relationship management
  • We have between 40 and 50 now, and 90% are women. They tend to have a background that includes sales, but rarely retail.
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  • Hey, is it cool if I friend you on Facebook to see what you do, and what you like?" It’s a powerful tool to help us get the right clothes your way
Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

www.ft.com/...44-11e5-846f-79b0e3d20eaf.html

Social Media social networks Economy monetization ad market maker movement entrepreneurship digital advertising one-click purchase buy now micro-moments Hyper Consumerism accessibility big data manipulation Technology advertising to kids

shared by Maria Gurova on 08 Feb 16 - No Cached
  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
  • ...7 more annotations...
  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
  • Maria Gurova on 08 Feb 16
     
    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
Maria Gurova

These are the top-earning YouTube stars of 2015 according to Forbes | The Verge - 1 views

www.theverge.com/...outube-top-earning-2015-forbes

Technology Economy entertainment youtube Future of entertainment Digital Celebrity Generation Y UGC new sources of characters bottom-up storytelling customisation Market adjustable entertainment entrepreneurship maker movement short-form content

shared by Maria Gurova on 15 Oct 15 - No Cached
  • The financial magazine has published its first ever list of top earners on the video platform, with the irrepressible Felix Kjellberg (better known as PewDiePie) heading the charts with pretax earnings of $12 million,
  • most of these individuals’ income comes from advertising such as sponsored videos and previews, although four of those on the list also have book deals, while a few even offer their own product lines.
  • Maria Gurova on 15 Oct 15
     
    The fact that Forbes made an official ranking of income of the YouTube celebrities is an indication that this is an actual economic driver. The numbers might not be accurate at this point of time, as there's no infrastructure to track income individuals' receive through this type of monetisation, but this is only a matter of time  
Maria Gurova

Star Wars Characters Will Now Teach Your Kids To Code | WIRED - 1 views

www.wired.com/...ll-now-teach-your-kids-to-code

Technology coding star wars entertainment kids gamification Play accessibility diversity learning education empowerment Prosumers maker movement UGC new skill set

shared by Maria Gurova on 10 Nov 15 - No Cached
  • Today, as part of its annual Hour of Code event, Code.org is launching a free online tutorial that prompts kids to build their own games, based on characters in the upcoming Star Wars: The Force Awakens.
  • where they’ll learn to write code to design their own games featuring characters like R2-D2 ad C-3PO.
  • Of the 5 million students currently registered on Code.org, around 2 million are girls and around 2 million are black or Hispanic.
  • ...1 more annotation...
  • That’s one reason why the Hour of Code tutorial, which is available to anyone online, focuses on the film’s prominent female characters, instead of, say Han Solo or Luke Skywalker.
  • Maria Gurova on 10 Nov 15
     
    New collaboration between Code.org that spread the popularity of coding among kids and Disney. This time featuring SW franchise 
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